Footpatrol and Nike joined forces to create captivating content for social media and in-store promotion, celebrating the launch of the Jordan Black Cat. For this project, I was entrusted with the task of designing sound elements infused with an urban beat that would harmonize with the visuals. By employing a professional approach, I meticulously crafted audio components that resonated deeply with the target audience, encapsulating the vibrant energy and distinct style associated with the Jordan brand. Drawing upon innovative sound design techniques and a keen understanding of urban culture, my aim was to elevate the overall impact of the content and deliver an immersive experience for viewers.